"Thug" or appealing to the youth, hip-hop, urban culture. Change is always going to be viewed as 'going to hell'. When bellbottoms were the fashion, they were horrible. Mini-skirts, going to hell. Continue down the list.
The only probably with the 'thug' image is the tendancy of it being related to the gang element, which is by and large, very much a criminal environment.
Just as the comments were made about no person making a large sum of money makes donations if it doesn't help them, how many would be stupid enough to not market themselves, their gear, their shoes, their jersey, to the largest market?



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